The Spanish website serves 3,000,000 pages and receives 500,000 visits monthly

Flamenco-world.com, January 2007

Flamenco-world.com turns 10 years old. The Spanish website, specializing in cultural coverage, closes its first decade as the undisputed leader of flamenco on the Internet and as one of the pages of reference on European culture. The website now serves over three million pages and receives half a million unique visits monthly. Firmly laying its stakes on quality, the company has faced up to the ups and downs of the digital economy and the record industry, managing to consolidate its pioneer project based on integrating the magazine and online store, updated daily in Spanish and English. At the same time, it offers management and consulting services, as well as websites like Flamencodigital.com and Flamencofestival.info. For two years now, it has had a physical store in Madrid.

Flamenco-world.com is celebrating. The Spanish website has turned a decade old with a positive balance. Since it was founded in 1997, it has consolidated its position as the leader of flamenco on the Internet, registering continuous growth internationally. At present, it now serves over three million pages and receives half a million unique visits monthly from all over the world, although the United States, Spain, Central Europe and Japan stand out.

Over the last ten years, it has developed a project which was pioneering in its day, not just for taking flamenco to the Internet for the first time, but for creating a specialized digital platform integrating a magazine and online store. Updated daily in Spanish and English, it is a reference for enthusiasts, artists and professionals, who benefit from a complete free-access database with over six hundred biographies and over 300 videos of its own, besides the full archives. There are now 80,000 subscribers who periodically receive its news bulletin and 40,000 customers who shop at the online store, with a catalogue of nearly 5,000 products including CDs, DVDs, books, instruments, clothing, shoes and other accessories for the practice of flamenco.

Now a decade old, Flamenco-world.com can boast of being one of the few Spanish business projects to survive the ups and downs of the ‘dotcom’ economy. Over these ten years, what originated as an initiative of self-employment by several young entrepreneurs coming from the audiovisual, communication and art world, has become one of the most solid websites specializing in culture, always self-financed and with an annual turnover of nearly one million euros.

Little by little, the website has boosted itself with services such as management, consulting and promotion. But it has stressed the creation of complementary websites like Flamencodigital.com, for the sale of previously unreleased music on mp3; the international festival agenda Flamencofestival.info; the course directory Flamencoschool.com and the Japanese version of the main website Flamencojapan.com. And from the Net to the streets. In its continuous restlessness to broaden its horizons, Flamenco-world.com inaugurated its first store two years ago, located at 62 Calle Huertas in Madrid, in the new cultural hub of the Spanish capital. The establishment is part of project, now in the planning stages, to shape up a future franchise network.

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Aficionados all over the world send their congratulations to Flamenco-world.com in its tenth anniversary

prensa@flamenco-world.com
Phone +34 91 360 08 65