Juan Diego presents his first album in Jerez,
endorsed by José Mercé and Moraíto
Silvia Calado Olivo. Jerez, November 13th, 2003
Photos: Daniel Muñoz
"With 'Luminaria', Juan
Diego shows that you don't need technical wonders to reach the soul".
Moraíto hit the nail on the head. Sensitivity outweighs filigree on the
album with which Juan Diego makes his début. And that might be why the
ceremony was so scented with emotionality at which the Jerez-born guitarist presented
his début album at Villavicencio Palace in Jerez de la Frontera on the
night of November 13th, 2003. The guitarist appeared before his hometown supported
by Moraíto Chico and José Mercé.

Juan Diego, José Mercé and Moraíto
Chico
Nearly every one of those gathered in the
palace hall of Jerez's Alcázar had a role in the story. One of the stars
was Moraíto
Chico, who told that the album "was created alongside him, since every
time he had a song he brought it for me to listen to". The advice, from guitarist
to guitarist, was "you didn't have to complicate your life to express feelings,
for him to use his weapon, the guitar". His opinion is therefore valuable:
'Luminaria' is "a record with colors, with sensitivity, with soul, elegant...
and without abusing technique". It is clear to the guitarist: "I foresee
a great future for him".
Coinciding with said prediction was José
Mercé, the cantaor who Juan Diego usually accompanies. He foretold
that "shortly a lot's going to be heard about him in Jerez, all over Spain
and beyond our borders". Mercé said that "it's an obligation
of mine to be next to Juan Diego, since he's among the people from Jerez with
a great future on the guitar". Besides praising his personality, he highlighted
his artistic qualities: "Sensitivity and feeling". And he added that
his album début "makes him proud", "since he's an artist
who brings me to life having him beside me on stage".

Juan Diego and José Mercé
Dr. Kelly also took the floor. The record's
artistic producer pointed out that "if there's something to be grateful for
in music it's albums like this one. The love for music is requited here".
And he gave "thanks to Juan Diego for letting me get involved in his musical
life and accepting me". The director of the Bujío Producciones label,
Antonio Heredia, appeared before the microphones to say that "it's a huge
pleasure to have the chance to make this album for artistic purposes, since it
fits into our line of music published without concessions, for the heart".
Juan Diego was, on the contrary, the
most sparing in words. "I'm embarrassed to talk after what they've said".
Briefly, he gave his thanks and love to those present: "I love you all".
And the audience, made up above all of flamenco artists, burst into applause.
There was still one 'report' remaining, that of composer Pascual González,
who told the story of 'Luminaria' in verse to the delight of the crowd, which
included modern guitarists (colleagues) such as Diego de Morao, Bolita, José
Carlos Gómez and Javier Patino. The ceremony concluded the way ceremonies
conclude in this land, toasting with just-poured sherry.

Juan Diego, José Mercé and Moraíto
Chico
magazine@flamenco-world.com